Account-Based Marketing with RollWorks

December 7, 2018 Jesse Miller, Head of Digital

If you are like 80% of B2B marketers who understand the value of account-based marketing, but aren’t sure what features to look for, then this guide is for you.

This guide will take you through the RollWorks platform as well as provide best practices that can help you evaluate any ABM provider. Whether you choose RollWorks or not, this guide is a must-read if you’re considering launching or improving an account-based marketing program.

Read about:

ABM platform must-haves
The difference between cookie-based targeting and IP-based targeting
How the RollWorks platform works
Case studies of successful ABM campaigns

About the Author

Leading Digital Marketing @ RollWorks
More Content by Jesse Miller, Head of Digital

Perfect Your ABM Strategy: Unlock Success with an Ideal Customer Profile Template

Defining your ICP doesn’t have to be difficult, just rely on our ideal customer profile template. Download ...

3 ABM metrics that will make your ABM trial successful

Before you make the decision of putting a full ABM strategy in place, you’ll likely first want to start wit...

Get Started with ABM

Request A Demo

Return to Home

RollWorks Resource Center

Account-Based Marketing with RollWorks

About the Author

Previous Article

Next Article

Account-Based Marketing with RollWorks

About the Author

Previous Article

Next Article

Keep Learning

Get an inside look at RollWorks' innovative product feature for identifying in-market accounts, designed to supercharge your ABM strategy and accelerate growth.

Leaders in marketing are constantly flooded with new data and insights from an array of sources. So, how do you determine what you really need to pay attention to?

In this session, we’ll let you in on how small teams have found ways to “ABMify” what they’re already doing to make their demand gen work better for them.

A guide to leveraging intent data effectively, where we overcome common ABM challenges and provide strategic insights for intentional B2B marketing.

Discover how to craft robust B2B target audiences for your marketing campaigns by understanding various audience dimensions and building custom audiences from scratch, ensuring meaningful engagement.

From finding your ICP to building your TAL and segmenting your audiences — The Complete B2B Audience Building Workbook is here to help you nail everything B2B audiences.

Discover how to create new connections & get more B2B sales leads for your business with our list of 32 effective B2B lead generation strategies here.

A well-thought-out account-based marketing plan can impress stakeholders & boost revenue. Discover how to create an ABM project plan in 5 steps here.

Planning: love it or hate it, we all have to do it. A strategic plan for your account-based programs is important -- and time-consuming. To that end, we’re here to help!

Join NS1, RollWorks, and Bombora as they reveal nine secrets to identifying and engaging high-intent accounts, optimizing your ABM strategy for peak performance.

A comprehensive guide to constructing an effective B2B Target Account List (TAL), essential for sales and marketing teams focused on delivering significant revenue growth.

While marketers have more data at their fingertips than ever before, how do they determine what’s most useful for running efficient B2B plays? How can intent data transform ABM?

Named account lists help marketers engage & build relationships with the right companies. Learn more about named account lists & their benefits here.

Learn expert tips on building an effective B2B contacts list for your ABM campaign and targeted strategies.

Having trouble with your account selection process for ABM? You've come to the right place. With these four fixes, you'll be running winning ABM in no time. Get started now.

If you’ve overlooked or struggled to build an ICP, then you’re in the right place. Start by avoiding these 7 common mistakes, and you'll be ready to get off the ground and running with better ABM.

Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?

We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.