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TOPO's Target Segment Framework [2020]

June 2, 2020

The Coronavirus (COVID-19) crisis has brought extraordinary business disruption and forced
organizations to rapidly and significantly remodel their go-to-market plans. In this report, The TOPO Target Segment Framework, written by Chief Analyst Craig Rosenberg, learn how to:

  • Re-analyze your target market and conduct segment analysis using TOPO’s 2020 framework as a guide. 
  • Identify the highest value segments as a result of the COVID-19 global pandemic.
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