×

Want to keep reading?

First Name
Last Name
Country
You're opting in to RollWorks (a division of NextRoll, Inc.) marketing communications.
You can learn all about our data collection practices in our Privacy Notice and CCPA Notice at Collection.
If applicable, I also consent to having my personal information transferred out of the European Economic Area, Switzerland and/or the United Kingdom to the United States.
Thanks! We hope you enjoy our content.
Error - something went wrong!
   

The 2021 State of ABM Report

March 17, 2021

In 2021, account-based marketing strategies are going beyond account identification, database quality, and personalized engagement. B2B marketers are taking their learnings from 2020 to gauge what worked — and what didn’t —to fuel future ABM plays with improved and more customized strategies for a digital-first world. 

This special report from Demand Gen Report, The 2021 State of ABM will cover: 

  • How integral ABM has become as a go-to-market strategy in a digital-first world
  • Tips from ABM leaders on how to execute and measure programs at scale 
  • Best practices and tools for engaging with target accounts virtually

Plus, you’ll see why research shows that 76% of companies with an ABM strategy saw higher ROI compared to other marketing strategies. Get the report. 

Previous Flipbook
The Complete B2B Audience Building Workbook
The Complete B2B Audience Building Workbook

From finding your ICP to building your TAL and segmenting your audiences — The Complete B2B Audience Buildi...

Next Flipbook
What to Look for in an ABM Platform
What to Look for in an ABM Platform

Whether you just want to be a better marketer or you’re already shopping for an ABM platform, we’ll guide y...

Close B2B deals faster with RollWorks

REQUEST A DEMO