Want to keep reading?

First Name

Last Name

Country

You're opting in to RollWorks (a division of NextRoll, Inc.) marketing communications.

You can learn all about our data collection practices in our Privacy Notice and CCPA Notice at Collection.

Thanks! We hope you enjoy our content.

Error - something went wrong!

The ABM Pocket Guide: Key Terms, Concepts, and Strategies

November 21, 2018 Caroline Van Dyke, Senior Content Marketing Manager

The ABM Pocket Guide: Key Terms, Concepts, and Strategies

What’s the difference between a true and a total match rate?

What’s a demand unit—and how do you close more deals with them?

What’s better, cookie-based or IP-based targeting?

With resources spread far across the internet, it can take time to thoroughly understand account-based marketing.

So, we created this pocket guide where you’ll see short, easy-to-understand explanations of the most important ABM terms and strategies.

Inside you’ll find:

23 of the most important terms you need to be fluent in ABM
Three ABM strategies you can implement today
What to watch out for when choosing account-based marketing vendors

About the Author

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.
Follow on Linkedin More Content by Caroline Van Dyke, Senior Content Marketing Manager

Previous Flipbook

The Big Book of ABM Campaigns

Take a peek at these 5 ABM campaigns to see how top companies are running display, direct mail, email, and ...

Next Flipbook

The 2018 State of ABM Report

The 2018 State of ABM report details advice and best practices from B2B leaders on growing account-based ma...

Close B2B deals faster with RollWorks

REQUEST A DEMO

Return to Home

The ABM Pocket Guide: Key Terms, Concepts, and Strategies

The ABM Pocket Guide: Key Terms, Concepts, and Strategies

About the Author

Previous Flipbook

Next Flipbook

Most Recent Flipbooks

From finding your ICP to building your TAL and segmenting your audiences — The Complete B2B Audience Building Workbook is here to help you nail everything B2B audiences.

According to leading Forrester analysts, interlocking brand and demand advertising components can not only lift pipeline and revenue creation but also improve brand awareness and perception.

Whether you just want to be a better marketer or you’re already shopping for an ABM platform, we’ll guide you through all the decisions you’ll need to make, and the pros and cons of different approach

This ready-to-go, boss-approved ABM planning template deck will set you up for that coveted round of virtual high-fives at your next meeting. We created it for you to make it yours.

In this special report with Demand Gen Report, we will explore the survey findings to spotlight currents trends in how B2B organizations are supporting aggressive growth plans.

In 3 ABM Plays to Autocorrect Small Team Problems, RollWorks brings you the ultimate guide for small teams who want big growth (no extra budget, time, or people required).

RollWorks, in partnership with Ascend2, fielded the Marketing Technology Implementation Survey.

We don’t need to repeat it for you: 2020 is almost gone (the good, the bad, the ugly). And with that, comes the mystery of 2021: what can we expect?

We recently surveyed 215 marketing and sales professionals in a wide variety of industries and asked them what the biggest buzzword was in the B2B sales and marketing space in 2020.

This special report with Demand Gen Report will uncover new approaches to keep your ABM strategies relevant and effective.

Most marketers want the same thing: better results and a happier sales team. That’s a no-brainer. And one of the most effective ways to get there? ABM. It's time to ABMify your demand gen.

B2B advertising is increasing due to COVID-19. We put together a report on how to revamp a digital ad strategy during the pandemic.

Webinar engagement is down across the board. See our tips and tricks for fighting webinar burnout and refreshing your follow-up strategy.

Re-analyze your target market and conduct segment analysis using TOPO’s framework as a guide. Identify the highest value segments as a result of the COVID-19 global pandemic

Wondering where your playbook for 2020 went? Well, we know it didn’t come with one so we opted to create a no-filler, no-fluff step-by-step playbook to (re)build your pipeline for 2020 with ABM.

Struggling to create a quick-to-execute and differentiated Marketing Plan B? Get 8 specific tactics (plus no-cost growth hacks) to adjust to, and maybe even thrive in, this new normal.

According to Bob Peterson of Sirius Decisions/Forrester, in 2020 93% of B2B organizations around the world intend to leverage an account-based approach to support what they’re trying to accomplish.