The ABM Pocket Guide: Key Terms, Concepts, and Strategies

We teamed up with Ascend2 to uncover how 94% of B2B Marketers are using ABM to successfully achieve their goals.

After travel was put on pause last year, your prospects have pent up PTO and are itching to get off the grid ASAP. So how can marketers reach their unreachable prospects?

We’re getting real and showing you how to make ABM work for you (no matter your company’s size or budget).

If your account-based strategy is lacking sales involvement, you’re missing out on huge opportunities to shorten sales cycles, increase conversion rates, and, ultimately, drive more revenue growth.

Whether you love or loathe virtual events, you can probably count on them to hang around a bit longer. So, what can you do to make the most of them?

We teamed up with Chief Marketer to bring you a special report that covers all the basics to lay the groundwork for a strong ABM program — from reaching the right people to nailing the right message.

From finding your ICP to building your TAL and segmenting your audiences — The Complete B2B Audience Building Workbook is here to help you nail everything B2B audiences.

According to leading Forrester analysts, interlocking brand and demand advertising components can not only lift pipeline and revenue creation but also improve brand awareness and perception.

Whether you just want to be a better marketer or you’re already shopping for an ABM platform, we’ll guide you through all the decisions you’ll need to make, and the pros and cons of different approach

B2B Marketers have more information at their fingertips than ever before, but how are they using intent data now to position their brand ahead of the competition?

In this special report with Demand Gen Report, we will explore the survey findings to spotlight currents trends in how B2B organizations are supporting aggressive growth plans.

RollWorks, in partnership with Ascend2, fielded the Marketing Technology Implementation Survey.

We don’t need to repeat it for you: 2020 is almost gone (the good, the bad, the ugly). And with that, comes the mystery of 2021: what can we expect?

We recently surveyed 215 marketing and sales professionals in a wide variety of industries and asked them what the biggest buzzword was in the B2B sales and marketing space in 2020.