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The ABM Pocket Guide: Key Terms, Concepts, and Strategies

November 21, 2018 Caroline Van Dyke, Senior Content Marketing Manager

The ABM Pocket Guide: Key Terms, Concepts, and Strategies

What’s the difference between a true and a total match rate?

What’s a demand unit—and how do you close more deals with them?

What’s better, cookie-based or IP-based targeting?

With resources spread far across the internet, it can take time to thoroughly understand account-based marketing.

So, we created this pocket guide where you’ll see short, easy-to-understand explanations of the most important ABM terms and strategies.

Inside you’ll find:

23 of the most important terms you need to be fluent in ABM
Three ABM strategies you can implement today
What to watch out for when choosing account-based marketing vendors

About the Author

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.
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The ABM Pocket Guide: Key Terms, Concepts, and Strategies

The ABM Pocket Guide: Key Terms, Concepts, and Strategies

About the Author

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