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3 Account-Based Steps to (Re)build 2020 Pipeline: The B2B Marketer's Must-Have Playbook

May 20, 2020 Caroline Van Dyke, Head of Content

Did you go into the second quarter with a game plan, only to realize it had to shift month by month? 2020 may have come with many things, but a playbook certainly wasn't one of them. Until now.

After years of running our own account-based programs, we already had a good sense of how to deliver value while concentrating budget toward only those accounts that have the highest propensity to convert or buy. And now? That’s more important than ever.

That’s why we’re letting you in on 3 steps to (re)build pipeline to get your 2020 back on track. In this guide you’ll learn: 

  • How to filter through ready-to-buy signals to isolate your top buyers and build the right target account list
  • How to run a 3x3x3 play across digital, email, and sales follow-up to fire up your reach within top accounts
  • How to pivot your reporting to show not just increase in pipeline, but building TAL demand for the future

Get your copy today to jolt your marketing team with action, not just rhetoric. 

About the Author

Caroline Van Dyke, Head of Content

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.

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