If your account-based strategy is lacking sales involvement, you’re missing out on huge opportunities to shorten sales cycles, increase conversion rates, and, ultimately, drive more revenue growth.
The Gartner 2021 Account-Based Marketing is Not Enough; CSO’s Need a Sales-Led Account-Based Strategy report covers 3 critical ways to align your marketing and sales team for a successful account-based strategy, including:
- Getting buy-in from sales when building a target account list
- The different roles marketers and sellers can play in an account-based strategy
- Building marketing and sales-led engagement strategies at each stage of the customer journey
Get the complimentary report now and learn why, according to Gartner research*, 48% of orgs with an account-based strategy reported a higher average win rate.
*Gartner, Account-Based Marketing Is Not Enough; CSOs Need a Sales-Led, Account-Based Strategy, Chris Moody, Robert Blaisdell, 22 April, 2021