If you are like 80% of B2B marketers who understand the value of account-based marketing, but aren’t sure what features to look for, then this guide is for you.
This guide will take you through the RollWorks platform as well as provide best practices that can help you evaluate any ABM provider. Whether you choose RollWorks or not, this guide is a must-read if you’re considering launching or improving an account-based marketing program.
- ABM platform must-haves
- The difference between cookie-based targeting and IP-based targeting
- How the RollWorks platform works
- Case studies of successful ABM campaigns
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