Forrester's B2B Summit 2021
Not only are we excited to see Trevor Noah at this years Summit, we’re excited to bring you the latest ABM content in one easy to reach place. And just because we’re not in Austin face-to-face, it doesn’t mean we can’t show you how RollWorks helps enterprise teams like PitchBook, Blackbuad, and Okta with ABM.
How to Maximize Your B2B Advertising Investment
John Arnold from Forrester Research shares how marketers can make brand and demand advertising work together.
The 2021 State of ABM Report
In 2021, account-based marketing strategies are going beyond account identification, database quality, and personalized engagement.
Direct Mail Isn’t Enough: Why Marketers Need to Shift to a Personal Experiences Approach
One channel alone never cuts it for ABM success. That's why RollWorks is excited to announce its partnership with Alyce, the category creator of Personal Experience (PX). Learn more.
A Look Inside the RollWorks Account-Based Platform
What to Look for in an ABM Platform
Whether you just want to be a better marketer or you’re already shopping for an ABM platform, we’ll guide you through all the decisions you’ll need to make, and the pros and cons of different approach
How Snowflake Scales Personalization to Create a Seamless Buyer Journey
Through leveraging content experience and intent data, Snowflake managed to successfully create a 1:1 personalized ABM program to over 1200 target accounts. See how.
Fact or Fiction: 4 Lingering Myths About ABM Debunked
After surveying over 200 marketers, we’re debunking some commonly accepted myths to help marketers determine how to best spend their time, budgets, and bandwidth moving forward.