What to Look for in an ABM Platform

Finding an account-based platform that fits your company's unique needs is critical to maximizing your marketing efforts. With all the options available, you might be stuck scratching your head —  Where do I start? What should I look for? Do I really need an account-based platform right now?

Whether you just want to be a better marketer or you’re already shopping for an ABM platform, we’ll guide you through all the decisions you’ll need to make, and the pros and cons of different approaches.  

This guide will walk you through: 

  • Who should be doing ABM
  • When you need an ABM platform 
  • What you need in an ABM platform 

Plus, we'll reveal the key questions you should be asking when evaluating a new ABM platform (and the answers you should be listening for). 

About the Author

Caroline Van Dyke, Content Lead

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.

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