RollWorks is excited to announce that our very own VP of Revenue Marketing, Jodi Cerretani, is featured in the latest episode of Growth Marketing Camp with host Bobby Narang.
In this episode, Jodi shares her insights on the importance of Account-Based Marketing (ABM) and Demand Generation in driving business growth and promoting alignment with sales and marketing. You'll learn how ABM can be a zero-waste motion for smaller businesses and how it can provide quick results and a hard bottom-line impact.
Jodi delves into how ABM is not just about generating demand but also capturing demand, and how RollWorks, Opensense, and other tools can uncover hidden clusters of demand and explode your top-of-funnel.
You'll also discover how ABM can become the backbone of your growth strategy and provide the precision of personalized marketing with the scale of traditional demand generation. Jodi shares her expertise on how education plays a crucial role in building trust and creating demand, and how to execute it in a way that resonates with your target audience.
But that's not all! In addition to her marketing insights, you'll also get a glimpse into Jodi's fascinating personal and professional journey, from her childhood to her current role at RollWorks. Tune in now!