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How to Run a Multi-channel ABM Campaign

June 28, 2018 Jessica Cross

Afraid your multi-channel marketing is getting lost in the noise? Engaging potential customers on different channels doesn’t work if those channels aren’t working together.

In this month’s webinar, we’re partnering with Sendoso to show you how to coordinate your digital and direct-mail channels. Discover how we run hyper-personalized digital ads, while Sendoso shares their best direct-mail secrets.

You’ll learn how to create a full-fledged account-based marketing campaign that stands out from your competitors:

  • Create different tiers of personalization in your marketing

  • Customize your messaging for multiple buyer personas

  • Coordinate direct mail and display ads to make a big impression

About the Author

Jessica Cross

Manager, Demand Generation for RollWorks.

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