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Applying Predictive and AI to Top-of-Funnel ABM

April 17, 2018

One of the best ways to get started with account-based marketing is with programmatic display advertising. Adding a predictive layer to your top-of-funnel ABM investment will also improve ROI and make sure your entire funnel is fed with the best and brightest leads.

Join RollWorks and Mintigo to learn:

  • The basics of top-of-funnel ABM

  • How to add predictive layers to your ABM

  • How to tier your accounts and ads

Previous Article
Our most successful ABM campaign ever (and how we did it)
Our most successful ABM campaign ever (and how we did it)

In 2017, we ran our very first ABM campaign that included display, direct mail, and email outreach. The ABM...

Next Article
The most important ABM questions asked by 100 marketers
The most important ABM questions asked by 100 marketers

Over the course of the past two quarters, I’ve led 4 ABM lunch and learns, 3 ABM webinars, 14 customer...

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