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Account-Based Marketing Is Not Enough: Why CSO's Need a Sales Led Account-Based Strategy

May 27, 2021

If your account-based strategy is lacking sales involvement, you’re missing out on huge opportunities to shorten sales cycles, increase conversion rates, and, ultimately, drive more revenue growth. 

The Gartner 2021 Account-Based Marketing is Not Enough; CSO’s Need a Sales-Led Account-Based Strategy report covers 3 critical ways to align your marketing and sales team for a successful account-based strategy, including: 

  • Getting buy-in from sales when building a target account list 
  • The different roles marketers and sellers can play in an account-based strategy
  • Building marketing and sales-led engagement strategies at each stage of the customer journey 

Get the complimentary report now and learn why, according to Gartner research*, 48% of orgs with an account-based strategy reported a higher average win rate. 

*Gartner, Account-Based Marketing Is Not Enough; CSOs Need a Sales-Led, Account-Based Strategy, Chris Moody, Robert Blaisdell, 22 April, 2021

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