Here’s how the team at EZ Texting tackled Summer 2020 with a range of rethinking, readjusting, and refreshi...
Close B2B deals faster with RollWorksREQUEST A DEMO
Ready to get started with the basics of more personalized advertising? We've got you covered with 6 steps to move in the right direciton.
Marriage and marketing: two areas RollWorks' SVP of Marketing, Randi Barshack, reflects on after 21 years. The secret to working with sales might just be in the vows.
Think 'hacks' and 'ABM' don't go together? Read our latest post to find out how quick wins aren't make believe when it comes to account-based strategies.
While marketers have more data at their fingertips than ever before, how do they determine what’s most useful for running efficient B2B plays? How can intent data transform ABM?
Re-analyze your target market and conduct segment analysis using TOPO’s framework as a guide. Identify the highest value segments as a result of the COVID-19 global pandemic
Here’s how the team at EZ Texting tackled Summer 2020 with a range of rethinking, readjusting, and refreshing; everything we needed to stay afloat and thrive in the face of adversity.
Wondering where your playbook for 2020 went? Well, we know it didn’t come with one so we opted to create a no-filler, no-fluff step-by-step playbook to (re)build your pipeline for 2020 with ABM.
Recent events really put into focus two key benefits of being able to launch, manage, and optimize target account related programs within a single platform, and with RollWorks and LinkedIn, you can.
Join a couple of DG veterans, Tessa Barron of ON24 and Jodi Cerretani of RollWorks, as we reveal six of our go-to pipeline fillers
Storytelling is an imperative part of the buying process. Whether we realize it or not, we are constantly telling ourselves stories about how the product we are considering would affect our lives.
The most efficient and effective way to run ABM is with a blend of fit, engagement, and intent. We're excited to be partnering with Bombora to fuel our customers with added capabilities.
Packed in the monumental piece of legislation are provisions to assist homeowners, regular Americans, and businesses — with over $349 billion specifically designated for loans to small businesses.
In the wake of state-mandated WFH, targeting is more important than ever (no more relying on work IP addresses to reach your audience). Here's the data we're seeing as a result in shifting trends.