The holidays are here! And as our gift to you, we are offering 12 of our top ABM (account-based marketing) plays so you can put your pipeline on autopilot and focus on the season’s celebrations!!
But first, What's an 'ABM play?'
At RollWorks, an ABM play is an actionable marketing tactic that helps you move the needle to close the best deals for your business, and fast. ABM plays are very specific, strategic, and outcome-focused. This is different from a broad, long-term ABM campaign — plays are cherry-picked to solve key business problems without all of the fluff and frameworks.
Unbox the ABM Gift of the Day
We will unbox our ABM gift of the day to you each day leading up to the holidays. Get dibs on the best account-based strategies as we kick off the new year, and who knows you might also unbox a special giveaway!
About the Author
Follow on Linkedin More Content by Alysha Parker, Content Marketing Manager
