×

Thanks for checking out our webinar

First Name
Last Name
Country
If applicable, I also consent to having my personal information transferred out of the European Economic Area, Switzerland and/or the United Kingdom to the United States.
Enjoy the video!
Error - something went wrong!

Back to Marketing School: Precision Ad Targeting 201

November 8, 2018

Forrester recently found that only 0.75% of leads actually result in sales.

While most marketers are just focused on getting more leads, top-performing marketers know that it’s about finding quality leads. In this class, we’ll show you how to hone in your ad targeting so that you speak to the people most interested in what you have to offer.

You’ll learn:

  • Customize your ads to reach the right people (and get higher returns)
  • How to use firmographic targeting to segment your marketing efforts

  • How to create customized ads to improve click-through rates

  • How to choose between cookie-based vs. IP-based targeting

Previous Video
Back to Marketing School: Account Based Measurement
Back to Marketing School: Account Based Measurement

B2B marketing analyst firm TOPO will cover the most important metrics to look for in your ABM strategy. Thi...

Next Video
Back to Marketing School: From Click to Customer
Back to Marketing School: From Click to Customer

Join RollWorks' journey from click to customer, providing a comprehensive marketing school experience desig...

20 Plays. 20 Days.

Sign Up Now