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Back to Marketing School: Advanced Persona-Based Marketing

October 4, 2018

“If you try to speak to everyone, you speak to no one.”

The days of one-size-fits-all marketing are quickly coming to an end. In this class, we’ll show you how to break away from the cookie-cutter strategies of the past and connect with your customers using persona-based marketing.

You’ll learn:

  • How to define your top three customer personas

  • How to personalize your ad messaging for better performance

  • How to automatically customize your email outreach

 

Guest Lecturer: Sigstr

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