“If you try to speak to everyone, you speak to no one.”
The days of one-size-fits-all marketing are quickly coming to an end. In this class, we’ll show you how to break away from the cookie-cutter strategies of the past and connect with your customers using persona-based marketing.
You’ll learn:
How to define your top three customer personas
How to personalize your ad messaging for better performance
How to automatically customize your email outreach
Guest Lecturer: Sigstr
Account-Based Tactics
Get The Plays
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56:00Explore expert-led B2B marketing strategies in RollWorks' Pipeline Palooza webinar series, a comprehensive resource for enhancing pipeline generation and conversion.
1:00:48Explore 'The Revenue Revolution' at RollWorks, highlighting influential women reshaping the B2B landscape with key insights and strategies for driving revenue growth.
50:06We’re peeling back the curtain behind Snowflake’s meteoric rise to arm you with the ABM blueprint you need to make your competitors sweat.
1:00:12An engaging virtual event where revenue marketing leaders from companies like G2, Instapage, Opensense, Sendoso, and SmartBug Media share expert insights to invigorate your marketing efforts.
58:08"Learn how to align your marketing KPIs with board-ready metrics in this RollWorks guide, empowering marketers to demonstrate their impact and earn a seat at the decision-making table.
52:51Discover four effective strategies to unlock real revenue growth by leveraging more buying signals, in this insightful resource from RollWorks.
53:01Featuring marketing experts from Snowflake, Particle Health and Sword Health, this panel shares ABM tips and tricks to help you stay sharp, agile, and strategic in 2023.
35:02Join RollWorks’ VP of Sales, Danilo Nikolich, as he shares why MQLs are not enough and how to tap into buyer behavior signals to drive bigger and faster deals.
48:26Explore innovative strategies in B2B marketing, focusing on the use of buying signals for more effective revenue generation, marking a shift away from traditional methods.
52:56Is lead generation still relevant in 2023? Join revenue gen and marketing leaders from RollWorks and Drift for a lively roundtable webinar to discuss and debate whether leads are dead or not. During
25:50Explore innovative strategies for B2B marketers, focusing on utilizing buyer behavior signals and data-driven techniques to enhance lead quality and drive significant revenue growth.
44:31Learn how data-driven strategies and a customer-centric approach in account-based marketing can significantly boost pipeline growth and revenue in the complex B2B marketing landscape.
19:39Get a behind-the-scenes look at the steps the Snowflake marketing team took in building inspirational ABM impact
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