5 Successful ABM campaigns you need to read about

April 11, 2018 Bogdan Zlatkov

Can you get a 41% close rate just by sending a well thought out direct mail piece?

Can you increase your engagement rates by 37% simply by customizing your landing pages?

Can you influence over $1 million in pipeline with a set of custom reports?

The answer is yes, yes, and yes.


5 ABM campaigns that produced results

A lot of people are talking about the virtues of account-based marketing (ABM) and for good reason. ABM campaigns produce results.

According to a study from SiriusDecisions, organizations with an ABM strategy in place experienced 200% pipeline growth and also saw a 20% increase in deal size.

But, if you ask, “how do you run a successful ABM campaign?” Those same people who were hyping account-based marketing suddenly grow silent and usually respond with, “Well, it depends…”

“It depends” usually means that they’d rather not say. Sometimes it’s because they don’t know the answer and sometimes it’s because they don’t want to give away their secret sauce.

Because here at RollWorks we’re marketers who are marketing to other marketers, we have the unique perspective to see what it’s like for marketers when a new trend comes around.

We know what it’s like to read about a hot trend and think, “That’s amazing! But…I don’t know how to do that.”

What usually follows is an entire afternoon of researching that only results in information overload and no real actionable next steps.

It was with this in mind that we decided the best way to help our fellow B2B marketers would be to…


Show, don’t tell

We decided to team up with four experienced B2B partners (Bizible, Datanyze, LiveRamp, and Radius) to produce the most practical book on ABM campaigns out there.

In The Big Book of ABM Campaigns we each take you through a real ABM campaign that we actually ran. We show you photos of what the campaign looked like, the landing pages we built, and the ads we ran.

We also show you the actual results of those campaigns. With real numbers!

Even better, we asked each company to explain what they learned from running their ABM campaign and what they would do differently if they were to run the ABM campaign again.

Putting this book together we learned a ton. We found out:

How LiveRamp used a multi-channel approach to get more meetings with Fortune 500 companies

How Datanyze used custom landing pages to increase their engagement rates by 37%

How Bizible used direct mail to get 8x higher returns than their initial goals.

How Radius used custom reports to influence over $1 million in pipeline

If you’d like to see the behind-the-scenes of the campaigns, you can read our Big Book of ABM Campaigns that shows you how each company actually ran their campaign, along with pictures and lessons learned.


About the Author

Bogdan Zlatkov

Content Marketing @ LinkedIn

More Content by Bogdan Zlatkov
Previous Article
Is your marketing team building a healthy relationship?
Is your marketing team building a healthy relationship?

Picture this… You’re sitting at your desk, just churning away on some work that’s been piling up over the l...

Next Article
The powerful hidden uses of ABM (that no one is using)
The powerful hidden uses of ABM (that no one is using)

We’ve written about why account-based marketing (ABM) is the best marketing strategy for B2B companies. It’...

Close B2B deals faster with RollWorks