What is a Named Account List? (And Why It's Crucial for B2B Organizations)
Find out why B2B marketers are moving away from casting a wide net, and getting focused with named account lists. Instead of relying on the right accounts to find you, it's time to find them.
The 7 Most Powerful B2B Lead Generation Strategies in 2019
Before diving into new marketing tactics, discover the 7 most powerful B2B lead generation strategies. From content marketing to account-based marketing, we'll give you the strategy breakdown.
How to Effectively Measure an Account-Based Marketing Campaign
Account-based marketing measurement has evolved in recent years, especially when it comes to showing impact on revenue. Does your team know how to show ROI effectively? Get started with 4 tips now.