Bogdan Zlatkov

Content Marketing @ LinkedIn

  • How to Measure ABM from Start to Success

    How to Measure ABM from Start to Success

    Measuring an ABM campaign can have its challenges. Read through our guide to learn How to Measure ABM. You’ll learn which ABM metrics to track and which metrics can be misleading.

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  • The Big Book of ABM Campaigns

    The Big Book of ABM Campaigns

    Take a peek at these 5 ABM campaigns to see how top companies are running display, direct mail, email, and other multi-channel ABM campaigns. See real ABM campaigns complete with results and pictures.

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  • Account-Based Marketing with RollWorks

    Account-Based Marketing with RollWorks

    If you're like 80% of B2B marketers who understand the value of account-based marketing (ABM) but aren't sure what features to look for and how to apply it to your business, then this guide is for you

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  • The 2018 State of ABM Report

    The 2018 State of ABM Report

    The 2018 State of ABM report details advice and best practices from B2B leaders on growing account-based marketing programs. See examples of how others are offering hyper-personalized experiences.

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  • How to Become Fluent in ABM: a Pocket Guide to ABM Terms

    How to Become Fluent in ABM: a Pocket Guide to ABM Terms

    In this pocket guide we’ve assembled 23 of the most important account-based marketing terms you need to know to implement ABM. We’ve also added ABM strategies and tactics that you can start using now.

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  • 9 ABM terms you must know to try ABM today

    9 ABM terms you must know to try ABM today

    What’s the difference between a true and a total match rate? What’s a demand unit—and how do you close more...

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  • 7 simple ways to get sales to support ABM

    7 simple ways to get sales to support ABM

    Account-based marketing (ABM) is not only changing B2B marketing strategy, but also B2B sales as a whole. When marketing and...

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  • B2B Ad Basics: 4 Powerful B2B Advertising Examples

    B2B Ad Basics: 4 Powerful B2B Advertising Examples

    If you’re a B2B marketer looking to improve your B2B ad performance there are 4 basic types of must-have ads in your arsenal. See great B2B advertising examples that will help you in your ad creation.

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  • 6 Types of Effective Retargeting Ads That Can Boost Your Campaigns

    6 Types of Effective Retargeting Ads That Can Boost Your Campaigns

    If you asked any digital marketer about which advertising tactic you aren’t using but should, they’d tell you without flinching...

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  • How Outreach doubled their event attendance with digital event ads

    How Outreach doubled their event attendance with digital event ads

    If you’re evaluating digital marketers, there’s really one tell tale sign that separates the novices from the pros: the quality...

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  • ABM Match Rates Explained

    ABM Match Rates Explained

    According to Constellation Research, only 19% of companies pursuing ABM are confident in their ability to execute it properly. So...

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  • Playing with FIRE at Marketo Summit is a good thing?

    Playing with FIRE at Marketo Summit is a good thing?

    “First they ignore you, then they laugh at you, then they join you.” Whether it’s a small upstart  fighting for...

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  • How to get executives to buy into an ABM program

    How to get executives to buy into an ABM program

    When people think about account-based marketing (ABM) and lead generation, they usually place them on opposite sides of the spectrum....

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  • 17 ABM Statistics that will make you rethink your 2018/2019 strategy

    17 ABM Statistics that will make you rethink your 2018/2019 strategy

    Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it...

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  • The ABM metrics that will make your ABM trial successful

    The ABM metrics that will make your ABM trial successful

    Before you make the decision of putting a full ABM strategy in place, you’ll likely first want to start with...

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  • Our most successful ABM campaign ever (and how we did it)

    Our most successful ABM campaign ever (and how we did it)

    In 2017, we ran our very first ABM campaign that included display, direct mail, and email outreach. The ABM campaign...

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  • Is your marketing team building a healthy relationship?

    Is your marketing team building a healthy relationship?

    Picture this… You’re sitting at your desk, just churning away on some work that’s been piling up over the last...

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  • 5 Successful ABM campaigns you need to read about

    5 Successful ABM campaigns you need to read about

    Can you get a 41% close rate just by sending a well thought out direct mail piece? Can you increase...

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  • 3 ABM tests to see if ABM is right for you

    3 ABM tests to see if ABM is right for you

    While it’s true that 80% of marketers said that ABM outperforms other marketing initiatives, that doesn’t mean it’s a one-size-fits-all...

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  • The powerful hidden uses of ABM (that no one is using)

    The powerful hidden uses of ABM (that no one is using)

    We’ve written about why account-based marketing (ABM) is the best marketing strategy for B2B companies. It’s hard to argue with...

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