The RollWorks ABM HubSpot App is a HubSpot Certified App with a demonstrated investment in product quality and customer experience. The integration provides marketers with an easy-to-use, end-to-end solution to drive their account-based strategies by enabling teams of all sizes to identify high-fit, high-intent accounts and buyers, reach them efficiently, and measure impact.
“RollWorks is a fantastic complement to HubSpot, combining best-in-class inbound marketing and account-based marketing capabilities to effectively grow B2B revenue,” said Scott Brinker, VP of Platform Ecosystem at HubSpot. RollWorks’ rapid growth within the HubSpot ecosystem is a testament to how much value our customers see in leveraging our two platforms together.”
Working with any RollWorks and HubSpot pricing offer, RollWorks ABM is a bidirectional integration that imports and exports data between RollWorks and HubSpot. B2B companies of any size, like Auditoria, Goverlan, and SnapFulfil, can pull in their own HubSpot data, leverage RollWorks’ machine learning to prioritize accounts, and advertise across channels. They can then sync performance, account, and website data back into HubSpot to create custom reporting and workflows.
“We’ve always believed that taking an account-based approach is arguably even more important for growing teams with more resource constraints,” said Randi Barshack, CMO of RollWorks. “Something really magical happens when you add the foundation of HubSpot’s inbound marketing to RollWorks’ highly-targeted ABM capabilities. Now companies of all sizes have a very quick and easy way to start executing and immediately see value from ABM—no matter where they are in their journey.”
HubSpot has been an integral part of the RollWorks partnership program since its inception in 2020. The RollWorks technology partner ecosystem was custom built for today’s integrated marketing environments – the broad group of strategic partnerships with complementary technologies include marketing automation, content management, customer experience, and sales enablement across multiple channels. Together, RollWorks and its tech partners give B2B marketing and sales teams the ability to orchestrate engagement across channels at scale and greater interoperability and data flow between their choice of marketing tech tools, which results in more efficient go-to-market efforts.
“The foundation of the RollWorks partnership program is an ecosystem-friendly, account-based data platform that complements and improves existing products in the broader market rather than rip and replace them,” said Mike Stocker, VP of Partnerships at RollWorks. “Reaching these milestones with HubSpot is a testament to the strength of our partnership and our dedication to enabling marketers in companies of all sizes to create solutions that drive improved ROI and set HubSpot customers up for success.”
To learn more about how the combination of RollWorks and HubSpot drives even more value for your ABM programs, schedule a custom demo today.