With broad-based innovation, the account-based marketing leader doubled down on intent data, CRM, sales persona, and advertising
“Despite macroeconomic uncertainty, ABM has held strong as B2B businesses double-down on their investments that drive efficiencies,” said Darragh Fitzpatrick, Chief Revenue Officer, RollWorks. “RollWorks had a solid year as we heavily prioritized investing in our customers, our own platform, and across our partner ecosystem. We’re proud to have helped B2B organizations create a more holistic picture of their customers throughout their journey. In turn, we gave them more accuracy, personalization, and precision at scale.”
RollWorks has been at the forefront of the ABM movement since the platform’s launch in 2018. Since then, the company has driven ABM market innovation and adoption, including several 2022 marquee product milestones:
In 2022, the company saw a tremendous uptick in its tech partner program, with notable new partner integrations such as G2, Drift, Intellimize, Postal.io, and Outreach. Earlier this year, RollWorks also became the first ABM company to surpass 500 installs with HubSpot. RollWorks takes a uniquely partner-first, partner-friendly approach, where its customers first choose their preferred martech components and RollWorks then partners with those tech market leaders. Together, RollWorks and its partners help B2B teams orchestrate engagement across channels at scale, greater interoperability and data flow, which results in more efficient go-to-market efforts.
RollWorks also rapidly expanded its agency partner program, which increased by 80 partners including Boundify, 1406 Consulting, and Growth Marketing Firm since its launch one year ago. The RollWorks Agency Partner Program encompasses the industry’s most respected and innovative agencies to combine the expertise of RollWorks with reputable agency partners to convert prospects into successful customers.
As B2B revenue teams continue to align around the most targeted and efficient go-to-market strategies, ABM platforms are driving results and being prioritized for 2023, like for these RollWorks customers. In a recent survey of 1,000 marketers, almost half (48%) who have ABM solutions say their current ABM partner’s ability to deliver on ROI is excellent, and more than two thirds (68%) of those who don’t currently have ABM say they are looking to implement ABM into their overall marketing strategy in 2023.
“Marketers will continue to face economic uncertainty and grapple with resource efficiency— while also navigating a smaller buyer market—which means it will be even more critical to identify accounts that are actually in-market to buy,” said Jodi Cerretani, VP of Revenue Marketing, RollWorks. “As more marketers look to ABM to change the way they acquire new customers and generate revenue with their sales teams, RollWorks is poised to have an even more stellar 2023 with ample ABM opportunity.”
If you’re looking to start your ABM journey in 2023, or strengthen your existing strategies and programs, visit www.rollworks.com to connect with an ABM expert.