Validate success, prove your potential
Measure the effectiveness of your ABM programs.
Take the lead with your reporting
What good is driving business growth if you can’t prove it? Show off revenue impact at the account level along with pipeline engagement for both accounts and contacts.
Get transparent insights
Our ABM analytics platform offers a range of reporting views, from detailed ad performance to revenue influence.
Jump on the path to B2B attribution
Benefit from continued NextRoll investments in advanced models for B2B attribution and incremental lift.
Prove your impact
Let everyone know your impact on target accounts in your CRM or marketing automation platform (MAP).
ABM Campaign Analytics
Track account reach, decision maker engagement, and more to know what’s working
Ad campaign performance—View detailed performance data for each account down to individual contacts and specific sales stages. Evaluate the effectiveness of specific ads and closely monitor other performance metrics.
NEW ACCOUNT-BASED DASHBOARD
Show off the influenced revenue of your ABM programs and more with one simple dashboard
Quickly view the overall account engagement, website lift metrics, new influenced opportunities, and influenced revenue driven by your account-based programs. Dig deep into ABM analytics at an individual account level to hone your marketing and sales outreach.
SALES AUTOMATION REPORTING
Analyze the effectiveness of your sales email automation program
See which email messaging works best and which type of audience or segment converts better. You can even review each sales rep's performance and metrics.
CRM and MAP Connectors
Show off your wins
Sync your Salesforce, Marketo, or Hubspot accounts so your company can see campaign business impact in your shared record of truth.
NEW Google Anatlytics Integration
Measure your site traffic
Sync with Google Analytics to understand web traffic patterns such as time on site, content consumed, sessions, and more. Use this to better analyze business dynamics and report on website statistics. Learn more >
Get started with RollWorks today
The account-based platform that’s been shown to deliver over 5X the ROI compared to other ABM vendors.