Measurement Solution

Validate success, prove your potential

Measure the effectiveness of your ABM programs.

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Score with your B2B marketing using RollWorks

Take the lead with your reporting

What good is driving business growth if you can’t prove it? Show off revenue impact at the account level along with pipeline engagement for both accounts and contacts.

Run cross-channel programs

Get transparent insights

Our ABM analytics dashboards offer a range of reporting views, from a detailed ad performance to revenue influence.

Run cross-channel programs

Map account-level buying journeys

Plan your programs with detailed knowledge of where your targets accounts are in their buying journey.

Run cross-channel programs

Prove your impact

Let everyone know your impact on target accounts in your CRM or marketing automation platform (MAP).

Account-Based Dashboard of the RollWorks Account-Based Platform
NEW JOURNEY STAGES (Beta)

Track progression of your target accounts along their buying journey and justify your spend

Customize your account-level journey stages using data from multiple sources—RollWorks, your CRM or your MAP. Discover where your target accounts are in their buying journey, gauge their purchase readiness and plan your marketing and sales outreach accordingly. Even create stage-based audiences and personalize programs. Measure the success of your cross-channel ABM programs with account progression metrics via our Journey Stages dashboard.

Account-Based Dashboard of the RollWorks Account-Based Platform
Account-Based Dashboard of the RollWorks Account-Based Platform
ACCOUNT-BASED DASHBOARD

Show off the revenue influenced by your ABM advertising programs with one simple dashboard

Quickly view overall account engagement, website lift metrics, new influenced opportunities, and influenced revenue driven by your account-based advertising campaigns. Dig deep into ABM analytics at an individual account level to hone your marketing and sales outreach.

Campaign Analytics product of the RollWorks Account-Based Platform
AD CAMPAIGN ANALYTICS

View spend, reach, impressions, clicks and more to know what’s working with your ABM ads

  • Ad campaign performance—View detailed performance data for each account down to individual contacts and specific sales stages. Evaluate the effectiveness of specific ads and closely monitor other performance metrics.

Campaign Analytics product of the RollWorks Account-Based Platform
Sales Automation Reporting product of the RollWorks Account-Based Platform
NEW Google Anatlytics Integration

Measure your site traffic

Sync with Google Analytics to understand web traffic patterns such as time on site, content consumed, sessions, and more. Use this to better analyze business dynamics and report on website statistics. Learn more >

Sales Automation Reporting product of the RollWorks Account-Based Platform
SALES AUTOMATION REPORTING

Analyze the effectiveness of your sales email automation program

See which email messaging works best and which type of audience or segment converts better. You can even review each sales rep's performance and metrics.

Sales Automation Reporting product of the RollWorks Account-Based Platform
Sync your Salesforce, Marketo, or Hubspot account with RollWorks
CRM and MAP Connectors

Show off your wins

Sync your Salesforce, Marketo, or Hubspot accounts so your company can see campaign business impact in your shared record of truth.

Get started with RollWorks today

The account-based platform that’s been shown to deliver over 5X the ROI compared to other ABM vendors.

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