Validate success, prove your potential
Measure the effectiveness of your ABM programs.
Take the lead with your reporting
What good is driving business growth if you can’t prove it? Show off revenue impact at the account level along with pipeline engagement for both accounts and contacts.
Get transparent insights
Our ABM analytics dashboards offer a range of reporting views, from a detailed ad performance to revenue influence.
Map account-level buying journeys
Plan your programs with detailed knowledge of where your targets accounts are in their buying journey.
Prove your impact
Let everyone know your impact on target accounts in your CRM or marketing automation platform (MAP).
NEW JOURNEY STAGES (Beta)
Track progression of your target accounts along their buying journey and justify your spend
Customize your account-level journey stages using data from multiple sources—RollWorks, your CRM or your MAP. Discover where your target accounts are in their buying journey, gauge their purchase readiness and plan your marketing and sales outreach accordingly. Even create stage-based audiences and personalize programs. Measure the success of your cross-channel ABM programs with account progression metrics via our Journey Stages dashboard.
Show off the revenue influenced by your ABM advertising programs with one simple dashboard
Quickly view overall account engagement, website lift metrics, new influenced opportunities, and influenced revenue driven by your account-based advertising campaigns. Dig deep into ABM analytics at an individual account level to hone your marketing and sales outreach.
AD CAMPAIGN ANALYTICS
View spend, reach, impressions, clicks and more to know what’s working with your ABM ads
Ad campaign performance—View detailed performance data for each account down to individual contacts and specific sales stages. Evaluate the effectiveness of specific ads and closely monitor other performance metrics.
NEW Google Anatlytics Integration
Measure your site traffic
Sync with Google Analytics to understand web traffic patterns such as time on site, content consumed, sessions, and more. Use this to better analyze business dynamics and report on website statistics. Learn more >
SALES AUTOMATION REPORTING
Analyze the effectiveness of your sales email automation program
See which email messaging works best and which type of audience or segment converts better. You can even review each sales rep's performance and metrics.
CRM and MAP Connectors
Show off your wins
Sync your Salesforce, Marketo, or Hubspot accounts so your company can see campaign business impact in your shared record of truth.
Get started with RollWorks today
The account-based platform that’s been shown to deliver over 5X the ROI compared to other ABM vendors.