Measurement Solution

Validate success, prove your potential

Measure the effectiveness of your ABM programs.

Score with your B2B marketing using RollWorks

Take the lead with your reporting

What good is driving business growth if you can’t prove it? Show off revenue impact at the account level along with pipeline engagement for both accounts and contacts.

Run cross-channel programs

Get transparent insights

Our ABM analytics platform offers a range of reporting views, from detailed ad performance to revenue influence.

Run cross-channel programs

Jump on the path to B2B attribution

Benefit from continued NextRoll investments in advanced models for B2B attribution and incremental lift.

Run cross-channel programs

Prove your impact

Let everyone know your impact on target accounts in your CRM or marketing automation platform (MAP).

ABM Campaign Analytics

Track account reach, decision maker engagement, and more to know what’s working

  • Ad campaign performance—View detailed performance data for each account down to individual contacts and specific sales stages. Evaluate the effectiveness of specific ads and closely monitor other performance metrics.

Campaign Analytics product of the RollWorks Account-Based Platform
Account-Based Dashboard of the RollWorks Account-Based Platform

Show off the influenced revenue of your ABM programs and more with one simple dashboard

Quickly view the overall account engagement, website lift metrics, new influenced opportunities, and influenced revenue driven by your account-based programs. Dig deep into ABM analytics at an individual account level to hone your marketing and sales outreach.


Analyze the effectiveness of your sales email automation program

See which email messaging works best and which type of audience or segment converts better. You can even review each sales rep's performance and metrics.

Sales Automation Reporting product of the RollWorks Account-Based Platform
Sync your Salesforce, Marketo, or Hubspot account with RollWorks
CRM and MAP Connectors

Show off your wins

Sync your Salesforce, Marketo, or Hubspot accounts so your company can see campaign business impact in your shared record of truth.

Sync your Salesforce, Marketo, or Hubspot account with RollWorks
NEW Google Anatlytics Integration

Measure your site traffic

Sync with Google Analytics to understand web traffic patterns such as time on site, content consumed, sessions, and more. Use this to better analyze business dynamics and report on website statistics. Learn more >

Sales Automation Reporting product of the RollWorks Account-Based Platform

Get started with RollWorks today

The account-based platform that’s been shown to deliver over 5X the ROI compared to other ABM vendors.