ICP insights

Create a shared definition of your ideal customer profile (ICP) and do more with your campaigns.

Features of ICP Insights

  • Surface shared firmographic traits for your existing customers or any stage in your pipeline. Leverage our customer intelligence software to identify high-fit accounts and ensure alignment across your B2B sales and marketing initiatives.
  • Analyze your pipeline or customer data set based on firmographic attributes such as company size, company revenue, industry, company technologies and geography.
  • Leverage our platform to identify other high-fit accounts based on traits of your best customers and ensure alignment across your B2B sales and marketing initiatives.

Benefits of ICP Insights

  • Align sales and marketing. Turn your existing customer and funnel data into an ICP that’s shared across marketing and sales.
  • Gauge campaign effectiveness. Evaluate if your current sales and marketing programs are attracting accounts that match your ICP.
  • Tiptoe to account-based. Take the firmographic traits surfaced by our customer intelligence tools and run account-based prospecting campaigns.

How ICP Insights Works

  1. Place the RollWorks pixel on your site.

  2. Within the RollWorks dash, identify the audience data you want to analyze. Choose from a funnel stage in your CRM or MAP connected to RollWorks.
  3. Select the attribute you want to explore:
    • Company revenue
    • Company size
    • Industry
    • Job title
    • Geography
  4. The RollWorks dashboard will display the firmographic attributes associated with that audience.
  5. Armed with these insights you can take action:

    • Share the information with sales to ensure that you’re targeting the same types of companies.
    • Purchase contacts on the buying committee (via Contact Data) that work at companies that match your ICP.
    • Run cross-channel marketing programs to engage high value companies that match your ICP

Take the lead with the power of your data and ours

Your data is more powerful than you might think. Whether you’re an ABM vet or just starting, turn your data into account-based insights. Also, we partner with the best firmographic data vendors and B2B intent data providers to ensure you make a big impact.

Become more account-based

Turn customer data into an ICP to ensure marketing and sales are aligned.

Advance account-based strategies

Create stronger target account lists that include key contacts on the buying committee.

Boost your data assets

Get an updated B2B customer database of 320M contacts across 18M accounts.

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Get started with RollWorks today 

The account-based platform proven to deliver over 5x the ROI compared to other ABM vendors.