Create a shared definition of your ideal customer profile (ICP) and do more with your campaigns.
After placing the RollWorks pixel on your site, identify the audience data you want to analyze within the RollWorks dashboard. Choose from a funnel stage in your CRM or MAP connected to RollWorks and select the attribute you want to explore:
The RollWorks dashboard will display the firmographic attributes associated with that audience. Armed with these insights you can take action:
Your data is more powerful than you might think. Whether you’re an ABM vet or just starting, turn your data into account-based insights. Also, we partner with the best firmographic data vendors and B2B intent data providers to ensure you make a big impact.
Become more account-based
Turn customer data into an ICP to ensure marketing and sales are aligned.
Advance account-based strategies
Create stronger target account lists that include key contacts on the buying committee.
Boost your data assets
Get an updated B2B customer database of 320M contacts across 18M accounts.
The account-based platform proven to deliver over 5x the ROI compared to other ABM vendors.