• Surface shared firmographic traits for your existing customers or any stage in your pipeline. Leverage our customer intelligence software to identify high-fit accounts and ensure alignment across your B2B sales and marketing initiatives.
• Analyze your pipeline or customer data set based on firmographic attributes such as company size, company revenue, industry, company technologies and geography.
• Leverage our platform to identify other high-fit accounts based on traits of your best customers and ensure alignment across your B2B sales and marketing initiatives.

Benefits of ICP Insights

• Align sales and marketing. Turn your existing customer and funnel data into an ICP that’s shared across marketing and sales.

• Gauge campaign effectiveness. Evaluate if your current sales and marketing programs are attracting accounts that match your ICP.

• Tiptoe to account-based. Take the firmographic traits surfaced by our customer intelligence tools and run account-based prospecting campaigns.

After placing the RollWorks pixel on your site, identify the audience data you want to analyze within the RollWorks dashboard. Choose from a funnel stage in your CRM or MAP connected to RollWorks and select the attribute you want to explore:

• Company revenue
• Company size
• Industry
• Job title
• Geography

The RollWorks dashboard will display the firmographic attributes associated with that audience. Armed with these insights you can take action:

• Share the information with sales to ensure that you’re targeting the same types of companies.
• Purchase contacts on the buying committee that work at companies that match your ICP.
• Run cross-channel marketing programs to engage high value companies that match your ICP