05.02.2018

Preparing for GDPR

Alternative Text By: Bogdan Zlatkov

If you do business or have customers in the EU, you’ve likely heard a lot about GDPR. In short, the General Data Protection Regulation (GDPR) is a new data privacy law going into effect on May 25, 2018 and impacts companies who would like to reach and retarget individuals in the EU. Among many things, GDPR intends to create more transparency, control, and accountability around what data is collected about individuals online, who has access to it, and how it is used.

We’ve spent several months preparing our business to comply with this new regulation. Along with our own process updates, we’ve released an online guide and are helping customers like you keep RollWorks activities GDPR-friendly.

What does GDPR mean for RollWorks customers?

RollWorks uses ‘cookies’ to inform our ad magic. When customers visit your site, a cookie is saved to the browser on their device which allows us and our supply partners to learn and remember a bit about each customer. Together, RollWorks and you can then use that information to customize ad campaigns to each customer.

Changes in the EU law and requirements from our supply partners will mandate that all businesses (including yours and RollWorks) ask for consent from individuals in the EU before using cookies and processing end-user data to provide our services. This means you need a tool to help you capture user consent when engaging with people in the EU.

RollWorks is committed to making this change a little easier for you. In fact, here is how we are helping out:

    • Companies based outside the EU: You can set up our tool in a few clicks to keep reaching interested EU visitors.
    • Companies based in the EU (or with a lot of EU customers): We are building  a tool that collects cookie consent related to our services. We can also review your own tool if you have one.
    • Companies with no EU visitors: We can help expand your reach in the EU or we can turn off EU traffic, the choice is yours. You can set up our tool and start reaching interested EU visitors.

Our tool for GDPR-friendly ads

Our tool is designed to help advertisers meet cookie consent requirements for site visitors covered by the regulations. All businesses based in the EU need to meet these requirements for all site visitors. All it takes is a few easy clicks in the RollWorks dashboard. Below is a closer look at what you can expect.

What your customers see:

For non-EU based businesses, we won’t disrupt the normal browsing experience for individual visitors outside the EU. EU visitors, however, will now see a notice informing them about cookie consent. Once an EU visitor has indicated consent, we will place the cookie and work our magic like normal. These visitors can also choose to opt out of using RollWorks and our supply partners’ cookies.

***Final text and design are subject to change.

rollworks gdpr

What’s next:

We’re adding our cookie consent gathering tool to the RollWorks’ dashboard. You will see an alert once it is available and can also access it via ‘Settings’ at any time. Once the tool is live, either you or your account manager can select how to use it based on your business needs. We currently expect our tool to be ready in late May and will provide more information here as we get closer to the go-live date.

For existing customers, if you haven’t already done so, please let us know if you would like to use our tool or plan to use your own tool.

Looking forward

There’s still time to prepare. Check out our online guide to learn more about the new law and how it might impact your business. We’ll be sharing more updates for customers over the next few weeks. Feel free to reach out to your account manager or support@rollworks.com if you have any questions.

Alternative Text By: Bogdan Zlatkov

Tags: gdpr