Dust off your 3-ring binders, grab your notebooks, and get ready to level up your B2B marketing!
To create the most actionable webinar series out there, we’ve gathered 8 of the leading B2B companies to teach you how to go from a good marketer to a world-class marketer.
Advanced Persona Marketing | Featuring Sigstr
Segment your marketing outreach by personas so that your message connects with your audience and stands out from the crowd.
Personalized Marketing | Featuring Sendoso & Vidyard
Whether it’s display, direct mail, or even video, personalization has the power to improve every aspect of your marketing. We’ll show you how even some small personalized touches can net big results.
Customized the Content Experience | Featuring UberFlip
Take a deep dive into how to improve the content experience using your engagement data and customized touches. You will also see a preview of the 2018 Content Experience report data.
Account Engagement Essentials | Featuring Engagio
Creating engagement involves a lot more than sending out emails and writing blog posts. See how to track lead-to-account matching, engagement metrics, and sales insights that will close more accounts.
From Click to Customer | Featuring Instapage & Outreach
Optimize the entire buyer journey from the time they click an ad to the time they become your customer. We’ll cover landing page, sales outreach, and ad optimization.
Precision Ad Targeting 201 | Featuring RollWorks
Be more precise with your advertising by focusing on the audiences and accounts that matter most. This webinar will provide you with practical tips on how to get started with account-based advertising programs.
Account-based Measurement | Featuring TOPO
B2B marketing analyst firm TOPO will cover the most important metrics to look for in your ABM strategy. This is an exclusive session run by TOPO that will only be available here.
You can sign up for each webinar a la carte or sign up for the full curriculum with just one click.