With Guest Lecturers:
Dust off your 3-ring binders, grab your notebooks, and level up your B2B marketing with this webinar series.
To stay a top performer, marketers have to keep evolving. You need to continually learn new ways to drive results.
So we here at RollWorks have teamed up with eight of this year’s most innovative B2B companies to keep you at the head of the class. This is an advanced webinar series that will teach you how to systematically improve every aspect of your B2B marketing.
Join us for a session or for the full curriculum*.
*Those who attend all sessions will receive a digital badge and shout out to showcase their advanced marketing skills.
Advanced Persona-Based Marketing
Guest Lecturer: Sigstr
Segment your marketing outreach by personas so that your message connects with your audience and stands out from the crowd.
Guest Lecturers: Sendoso, Vidyard
Whether it’s display, direct mail, or even video, personalization has the power to improve every aspect of your marketing. We’ll show you how even some small personalized touches can net big results.
Customizing the Content Experience
Guest Lecturer: Uberflip
Take a deep dive into how to improve the content experience using your engagement data and customized touches. You will also see a preview of the 2018 Content Experience report data.
Account Engagement Essentials
Guest Lecturer: Engagio
Creating engagement involves a lot more than sending out emails and writing blog posts. See how to track lead-to-account matching, engagement metrics, and sales insights that will close more accounts.
From Click to Customer
Guest Lecturers: Instapage, Outreach
Optimize the entire buyer journey from the time they click an ad to the time they become your customer. We’ll cover landing page, sales outreach, and ad optimization.
Precision Ad Targeting 201
Be more precise with your advertising by focusing on the audiences and accounts that matter most. This webinar will provide you with practical tips on how to get started with account-based advertising programs.
Guest Lecturer: TOPO
B2B marketing analyst firm TOPO will cover the most important metrics to look for in your ABM strategy. This is an exclusive session run by TOPO that will only be available here.
Want to go straight to office hours?
See how RollWorks can help you drive growth by making more meaningful connections with the right people, wherever they are online.