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Webinar Series

 

Level up your skills with seven weeks of lessons from nine B2B companies

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With Guest Lecturers:

Dust off your 3-ring binders, grab your notebooks, and level up your B2B marketing with this webinar series.

 

To stay a top performer, marketers have to keep evolving. You need to continually learn new ways to drive results.

So we here at RollWorks have teamed up with eight of this year’s most innovative B2B companies to keep you at the head of the class. This is an advanced webinar series that will teach you how to systematically improve every aspect of your B2B marketing.

Join us for a session or for the full curriculum*.

*Those who attend all sessions will receive a digital badge and shout out to showcase their advanced marketing skills.

You agree that RollWorks and its webinar series partners may contact you, including by email, about our respective services. Unsubscribe at any time.

Class Curriculum

WEEK 1

October 3

Advanced Persona-Based Marketing

Guest Lecturer: Sigstr

Segment your marketing outreach by personas so that your message connects with your audience and stands out from the crowd.

COURSE DESCRIPTION

WEEK 2

October 10

Personalized Marketing

Guest Lecturers: Sendoso, Vidyard

Whether it’s display, direct mail, or even video, personalization has the power to improve every aspect of your marketing. We’ll show you how even some small personalized touches can net big results.

COURSE DESCRIPTION

WEEK 3

October 17

Customizing the Content Experience

Guest Lecturer: Uberflip

Take a deep dive into how to improve the content experience using your engagement data and customized touches. You will also see a preview of the 2018 Content Experience report data.

COURSE DESCRIPTION

WEEK 4

October 24

Account Engagement Essentials

Guest Lecturer: Engagio

Creating engagement involves a lot more than sending out emails and writing blog posts. See how to track lead-to-account matching, engagement metrics, and sales insights that will close more accounts.

COURSE DESCRIPTION

WEEK 5

October 31

From Click to Customer

Guest Lecturers: Instapage, Outreach

Optimize the entire buyer journey from the time they click an ad to the time they become your customer. We’ll cover landing page, sales outreach, and ad optimization.

COURSE DESCRIPTION

WEEK 6

November 7

Precision Ad Targeting 201

Lecturer: RollWorks

Be more precise with your advertising by focusing on the audiences and accounts that matter most. This webinar will provide you with practical tips on how to get started with account-based advertising programs.

COURSE DESCRIPTION

WEEK 7

November 14

Account-Based Measurement

Guest Lecturer: TOPO

B2B marketing analyst firm TOPO will cover the most important metrics to look for in your ABM strategy. This is an exclusive session run by TOPO that will only be available here.

COURSE DESCRIPTION

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