Once a target account contact visits your site, expand your targeting to multiple people within their company buying committee. (Really.)
Benefits of Account-Based Retargeting
Amplify your digital ad campaigns. Increase the likelihood of closing the deal by expanding your retargeting to other key decision makers at high-intent accounts.
Win over the entire buying committee. Influence a six- to eight-person buying committee, not just your one site visitor.
Make every dollar count. Improve the ROI of your ad spend by targeting accounts that show buying intent.
How Account-Based Retargeting Works
Add the AdRoll Group pixel to your site.
Create a new digital ad campaign with account-based retargeting audience selections.
Select a URL segment you care about. Ideal URL segments have high traffic and high-intent visitors such as a pricing or demo page. RollWorks will find the cookies that have visited that URL segment in the last 30 days, match them to their company domains, and then find additional cookies from those domains that fit your ICP.
Select filters for the campaign including:
Domains to suppress, such as accounts in active negotiations.
Firmographic filters, such as company size or job function of buyer.
Intent filters, such as the number of cookies from one domain that have to visit before amplifying retargeting to an entire account.
You can now set up your audience to run an account-based retargeting campaign. The rest is as easy peasy as other retargeting campaigns.
Display Ads from RollWorks
Whether you have a target account list, a defined ideal customer profile (ICP), or nothing more than site traffic, RollWorks can help you influence high-intent accounts to become customers.
Score with account-based ads
Run familiar demand-gen tactics like retargeting and prospecting with the ability to filter or amplify based on your ICP or target account list.
Reach key decision makers
Our ads reach an average 91% of the specific key decision makers you care about to maximize ROI.
Our proprietary AI manages everything from targeting to budget optimization, resulting in 5x the ROI versus other ABM vendors.
Take the lead with RollWorks today
The account-based platform that’s been shown to deliver over 5X the ROI compared to other ABM vendors.