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Accelerate sales with RollWorks ABM

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RollWorks is part HubSpot's collection for ABM apps.

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New to ABM? Check out the ABM 101 Resources.

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Discover excellence in action

Find out why RollWorks stands out in the industry.

Account-based marketing

The easiest way to increase your sales pipeline

RollWorks helps B2B marketing and sales teams of all sizes accelerate revenue growth with ABM.

Tier 1 - Tier 2 - Tier 3


Align marketing & sales on your target accounts

Find the target accounts that are the best fit for your business, using proprietary data and machine learning.

Tier 1 - Tier 2 - Tier 3
Tier 1 - Tier 2 - Tier 3


Reach buying committees across channels

Run account-based marketing programs that deliver the right message on the right channel at the right time to the right audience.

Tier 1 - Tier 2 - Tier 3
Tier 1 - Tier 2 - Tier 3


Create opportunities faster

Whether your goal is new business or expansion, turn your target accounts into opportunities faster than ever.

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What you can do with RollWorks

A complete account-based marketing platform

RollWorks does it all:

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Identify your targets

Lay the foundation for your marketing programs. Identify your ideal customer profile, select target accounts, and find key contacts.

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Engage across channels

Run effective cross-channel campaigns. Engage your ICP, target accounts, and key buyers, with ads and sales automation.

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Measure your impact

Have full visibility into your impact. Measure the effectiveness of your ABM at both the account and contact level.


Driving results, from reach to revenue

Izabella Bray, Senior Manager, Demand Generation

RollWorks helps us know where to spend our sales and marketing resources. With a validated and tiered target account list, Dialpad is now poised to do true ABM at scale.

Izabella Bray, Senior Manager, Demand Generation
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Nick Ezzo, VP Marketing

Since we’ve implemented account-based display ads, we’ve seen higher open and clickthrough rates in emails, more form fills on our website, and higher quality interactions during webinars.

Nick Ezzo, VP Marketing
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Hillary Carpio, Director of ABM

We’re achieving a 50 percent new opportunity rate with existing customers we target with ABM.

Hillary Carpio, Director of ABM
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Trusted by the best in B2B

Featured resource

Your ABM planning template

This ready-to-go, boss-approved ABM planning template deck will set you up for major props at your next meeting. We created it for you to make it yours.

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Get started with RollWorks today

The account-based marketing platform proven to deliver over 5x the ROI compared to other ABM vendors.